Challenge
Capsim Management Simulations Inc. is the largest provider of business simulations utilized by teachers and professors for university, college and high school courses, and by corporate educators for executive education and management training. The company was seeking to build its brand through public relations.

The Capsim team recently discovered that, in addition to educating business school students, it could help universities meet and exceed changing standards for accreditation by enabling them to prove that their students are learning. This breakthrough created a new market for Capsim and led to the development of the company's latest innovation, Comp-XM®, the Capstone Competency Exam.

Our Solution
KemperLesnik developed and implemented a plan to elevate awareness of Capsim among professors and the general business community by officially launching Comp-XM through a targeted media relations initiative. The campaign focused on select media and centered on delivering Capsim messages through targeted media pitching and story development.

After learning about Capsim, the field of higher education, business simulations and assessment in general, and the media environment, the team brainstormed potential news angles and began the media pitch process by devising the story to announce Comp-XM® and launch it into the news spotlight.

KemperLesnik worked with several of Capsim's premier clients to create testimonial material to provide the media. The team then released the Comp-XM product information and testimonials and undertook a media effort to secure news coverage among business, technology and educational media nationwide.

Results
The results have been fantastic thus far. Capsim and Comp-XM® have received substantial prominent news coverage in publications and online, with more news coverage expected in the coming months. The campaign has generated valuable awareness of the company and its patent-pending approach to testing business acumen, and it helped to stimulate growth for the company.